Local Insights: Tap into industry trends and benchmark reporting to reopen with confidence

As cities reopen and people start to dine out again, it’s difficult to gauge what’s happening locally,  whether other restaurants are open for outdoor dining, or if diners will even eat out. Keeping a pulse on all that’s happening in the industry and in your neighborhood also takes a lot of time that’s hard to find. 

Restaurants can make more confident decisions if armed with the right information. So we pulled together data and insights on market-level reservations, diner sentiments about eating out, and neighborhood-level reservations. 

In March, we started tracking the State of the Industry to show how restaurants across markets are handling the impact of  COVID-19 at a macro level. Unsurprisingly, the data tells us that the restaurant community continues to face unprecedented challenges, but as reopening begins in markets, an increase in people eating out is also returning. 

To help you understand more about diner demand and create a game plan for your own reopening, we connected with diners directly. In our July COVID-19 Diner Survey, people talk about feelings toward eating out again, plus how their habits have changed since the start of the pandemic. The survey revealed a willingness to pay and tip more during the pandemic, as well as the importance of safety precautions to ensure diners and staff are well-protected at your restaurant.

Since dining and reservations can vary drastically from one market to the next, specific and local data and insights are even more valuable. For example, are slower Tuesday nights typical in your neighborhood, or is your restaurant specifically seeing fewer covers?

 

Now OpenTable restaurants can tap into benchmark reporting to get an overview and compare with other local OpenTable restaurants in their community.

With a global restaurant base of thousands of restaurants, OpenTable is uniquely able to provide anonymized and aggregated information on cover, spend, and feedback data from local restaurants to provide insight about your neighborhood. 

It’s never been easier to uncover gaps and successes in performance, then quickly navigate to OpenTable tools to take actions for improvement, with the assurance that your own restaurant’s performance and participation is also anonymous.

Benchmark reporting is available across all OpenTable plans. To learn more about Benchmark reporting and our new plans, please fill out the form here.

Already an OpenTable customer? Access your benchmark reporting overview in OpenTable here.

pancakes

6 steps to a successful brunch service

At Founding Farmers—the farmer-owned concept with locations in Washington D.C., Montgomery County, MD, and Tysons, VA—brunch is a family-friendly, all-American...
Olivia Terenzio
Save Your Restaurant Time & Money With These 6 Technologies

Legal truths about tipping

In today’s restaurant industry we’re seeing changes to tipping customs, which reflects shifting cultural attitudes around them. As a restaurateur,...
Marlo Spieth
The hidden costs of the juice and smoothie business — and how to manage them

The hidden costs of the juice and smoothie business — and how to manage them

Juice and smoothies are no longer just a trend — they are here to stay. In most cosmopolitan cities, juice...
Priya Krishna
Q&A's See all
How Charleston’s beloved restaurant Maison held strong during COVID

How Charleston’s beloved restaurant Maison held strong during COVID

Just one year before the COVID pandemic, Vandy Vanderwarker, former chef de cuisine at The Ordinary, and restaurant heavyweight Will...
Bethy McCune
Dina Samson, co-owner of LA’s Rossoblu, shares wisdom for reopening

Dina Samson, co-owner of LA’s Rossoblu, shares wisdom for reopening

The events of the last year have brought seismic changes to the restaurant world. Dina Samson, co-owner of LA’s Rossoblu...
Joy Manning