Marketing

Learn how to bring new guests to the table with the latest tech, tools, and ideas for every marketing budget.
Loyalty rewards programs in action: A server puts a full plate down before a happy and excited guest

Get inspired with 8 examples of restaurant loyalty programs

Learn about different types of loyalty rewards programs, with creative examples for restaurants, cafes, bars, and restaurant groups.
Restaurant branding drew three friends to their favorite spot to enjoy a night out

Restaurant branding strategies to win guest loyalty

Learn how to create or evolve your restaurant brand to create a connection with customers and build guest loyalty with these tips.
A restaurant owner crafts a restaurant marketing plan in her restaurant after hours

The complete guide to restaurant marketing strategies

Get a crash course on marketing for restaurants. Find out what you need to know about social media, email, paid, and other forms of marketing in 2023.
A restaurant worker wearing glasses is using a tablet while sitting at an outside counter of the restaurant.

Restaurant email marketing strategy

Email marketing strategy might not be the first thing you think of when it comes to promoting your restaurant. But...
Social media influencers taking selfies at a restaurant

Earned media vs. paid media: What restaurants need to know

Every restaurant owner should understand earned media value and make it part of their marketing. Learn how to leverage earned media and calculate its ROI.
A restaurant employee updates the chalkboard sign on the sidewalk

What are the 4 Ps of marketing, anyway?

Understanding the 4 Ps of marketing can make or break a restaurant. Here’s how to use them to boost your marketing strategy.
Two restaurant marketing professionals talk about their job

Restaurant marketing jobs: 4 roles to understand in 2023

Discover the restaurant marketing jobs that attract new guests and grow your business. Learn about the most common roles and how to hire the right person.
Image depicts two people having a conversation while sitting at a table in a restaurant.

Evangelism marketing and word-of-mouth marketing for restaurants

Word-of-mouth marketing, also known as evangelism marketing, is a must for any successful restaurant. Learn how to get people talking about your business.
A phone poised over a restaurant table full of dishes takes a photo

15 creative restaurant promotion ideas and strategies for 2024

Learn how creative restaurant promotions can benefit your business. Find out what to research in advance and how to create the perfect promotion for you.