Your guests, your relationships—made even better. Access the data and insights you need to create invaluable guest relationships, including your guests’ privacy preferences.
Greater access to guest data
Our most recent policy update gives you better access to guest data, including email addresses with opt-in preferences, to help you deliver the best experience to your guests. Now, you can complete guest profiles, reach guests, and market to them effectively, all in line with applicable data and privacy laws.
Data that’s easy to access — in the ways you need it
With OpenTable, you have a full suite of actionable insights backed by 20+ years of experience
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OpenTable’s restaurant solutions are built to help protect you from risk, so you can focus on running your business, not untangling complicated legal details
Restaurants own their data, and guests own their data.Any data entered by a restaurant into their OpenTable system is owned by the restaurant, including any data collected when a diner makes a reservation over the phone or walking-in.
Diners that come to OpenTable’s consumer facing properties own their data. Since OpenTable is a consumer marketplace where millions of diners make reservations via OpenTable properties, we process a vast network of diners and diner-related information, which we will securely share with restaurants to enhance your business – as long as the diner grants us permission to do so. Gaining and maintaining diners’ trust is critical for OpenTable to service our restaurant partners with diner demand, and ultimately keeps restaurants compliant with privacy laws as well.
OpenTable operates as a data processor, merely facilitating the reservation process and enabling guests to access restaurants for booking.OpenTable’s use of a restaurant’s data is limited to the rights and permissions granted in the Client Agreement. That restaurant data is used for the limited purposes of promoting the restaurant on OpenTable properties, helping diners to make restaurant bookings, and enabling the restaurant reservation.OpenTable also aggregates and anonymizes data to better service diners and restaurant partners.All data received by the restaurant is handled in compliance with applicable data privacy laws and is processed and stored based on our robust, SOC 2 certified security program.
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