More data, better hospitality

Your guests, your relationships—made even better. Access the data and insights you need to create invaluable guest relationships, including your guests’ privacy preferences.

Greater access to guest data

Our most recent policy update gives you better access to guest data, including email addresses with opt-in preferences, to help you deliver the best experience to your guests. Now, you can complete guest profiles, reach guests, and market to them effectively, all in line with applicable data and privacy laws.

Discover the amazing possibilities of data

Data that’s easy to access — in the ways you need it

Insights across your system so your staff instantly knows what to optimize
Customizable, exportable reports on your guests, reservations, and performance go as detailed or big-picture as you need
Integrations and APIs get your data flowing between your verified systems

Translate data into action across your entire restaurant

With OpenTable, you have a full suite of actionable insights backed by 20+ years of experience

Uncover opportunities to fill more seats with cover trend and shift occupancy summaries
Tailor service with guest preferences at your staff’s fingertips
Fine-tune your operations with turn-time and shift overviews
Benchmark your business against neighboring OpenTable restaurants
Keep your most valuable guests coming back with automated email campaigns based on tags and visit history

Learn more about OpenTable insights and reporting

Privacy and security—at your service

OpenTable’s restaurant solutions are built to help protect you from risk, so you can focus on running your business, not untangling complicated legal details

Features and systems are always vetted against the latest privacy and consumer regulations to help keep you compliant
Guest marketing preferences are always at-hand so you can avoid costly fines and consumer complaints
Your system is built to put you in control of your data— including two-factor authentication, single sign-on, and passcodes
Credit card masking and vaulting keep guest information secure and confidential

FAQs

Restaurants own their data, and guests own their data.

Any data entered by a restaurant into their OpenTable system is owned by the restaurant, including any data collected when a diner makes a reservation over the phone or walking-in.

Diners that come to OpenTable’s consumer facing properties own their data. Since OpenTable is a consumer marketplace where millions of diners make reservations via OpenTable properties, we process a vast network of diners and diner-related information, which we will securely share with restaurants to enhance your business – as long as the diner grants us permission to do so. Gaining and maintaining diners’ trust is critical for OpenTable to service our restaurant partners with diner demand, and ultimately keeps restaurants compliant with privacy laws as well.

As long as guests grant OpenTable permission to share their information, we securely share it. By agreeing to OpenTable’s privacy policy, the diner grants OpenTable certain rights to use their data – including the right to share their data with restaurants. Any restrictions on what OpenTable can share with restaurants is determined by what scope of data the diner agreed to in OpenTable’s privacy policy.

Guests who book through OpenTable may opt out of certain data-sharing activities through their account preferences. In cases where guests choose to opt-out, OpenTable is required, by law, to honor guest choice about how their information is used and shared. This is a requirement for OpenTable to stay compliant with privacy laws, as well as protect restaurants from risk.

In the US, all guest email addresses are securely shared with restaurants, along with their email marketing opt-in status. This gives restaurants the information they need to remain compliant with consumer privacy laws along with the ability to email their guests while respecting their preferences. Marketing opt-in is always included with emails so you can avoid consumer complaints and any fines associated with local privacy laws. Diners will need to opt-out of a restaurant’s email marketing by unsubscribing in the marketing emails itself or contacting the restaurant.

OpenTable operates as a data processor, merely facilitating the reservation process and enabling guests to access restaurants for booking.

OpenTable’s use of a restaurant’s data is limited to the rights and permissions granted in the Client Agreement. That restaurant data is used for the limited purposes of promoting the restaurant on OpenTable properties, helping diners to make restaurant bookings, and enabling the restaurant reservation.

OpenTable also aggregates and anonymizes data to better service diners and restaurant partners.

All data received by the restaurant is handled in compliance with applicable data privacy laws and is processed and stored based on our robust, SOC 2 certified security program.