Marketing

Your seats will thank you—get helpful resources to attract new diners and reach the regulars you've been missing.
A restaurant owner crafts a restaurant marketing plan in her restaurant after hours

The complete guide to restaurant marketing

Get a crash course on marketing for restaurants. Find out what you need to know about social media, email, paid, and other forms of marketing in 2023.
A restaurant worker wearing glasses is using a tablet while sitting at an outside counter of the restaurant.

Email marketing strategy for restaurants

Email marketing strategy might not be the first thing you think of when it comes to promoting your restaurant. But...
Social media influencers taking selfies at a restaurant

Earned media vs. paid media: What restaurants need to know

Every restaurant owner should understand earned media value and make it part of their marketing. Learn how to leverage earned media and calculate its ROI.
A restaurant employee updates the chalkboard sign on the sidewalk

What are the 4 Ps of marketing, anyway?

Understanding the 4 Ps of marketing can make or break a restaurant. Here’s how to use them to boost your marketing strategy.
Two restaurant marketing professionals talk about their job

Restaurant marketing jobs: 4 roles to understand in 2023

Discover the restaurant marketing jobs that attract new guests and grow your business. Learn about the most common roles and how to hire the right person.
Image depicts two people having a conversation while sitting at a table in a restaurant.

Evangelism marketing and word-of-mouth marketing for restaurants

Word-of-mouth marketing, also known as evangelism marketing, is a must for any successful restaurant. Learn how to get people talking about your business.
A phone poised over a restaurant table full of dishes takes a photo

15 creative restaurant promotion ideas and strategies for 2023

Learn how creative restaurant promotions can benefit your business. Find out what to research in advance and how to create the perfect promotion for you.
A photo of a restaurant table with plates and glasses for promoting a restaurant on social media.

A busy owner’s guide to restaurant social media strategy

Here’s how to reconnect with longtime fans and introduce yourself to potential new guests on the biggest platforms. Get tips for Instagram, TikTok and more.
Image depicts two people sharing dinner during the holiday season. They are both drinking wine and are seated in a restaurant booth next to a large window. There is a large wreath with a plaid bow hanging behind them.

10 ways restaurants can win holiday regulars in 2023

Grab the people who need to figure out what’s for dinner every day during the busy holiday season. Get them in once, and you may see them every week.