As you rebuild your business, drive more bookings and revenue with OpenTable digital marketing. Last year, diners made 805 million searches to discover restaurants on OpenTable. Get seen by guests who are searching to dine out again by boosting your restaurant in OpenTable search.
Head to the top
Get in front of guests by showcasing your restaurant in select spots on OpenTable search using Promoted Results
- Cast a wide net or target those who are most valuable to your business such as first-timers, locals, or out-of-towners
- Create a single-day campaign in seconds using the OpenTable iOS app to fill no-shows or cancellations
Jump up
Get seen by guests by amplifying your restaurant to a higher position in OpenTable search using Custom Promotions
- Maximize capacity during hard to fill shoulders
- Receive personalized estimates on the potential covers you could drive using your data (US only)
Move up and reward
Give loyal OpenTable guests an extra incentive to dine at your restaurant while moving up in OpenTable search using Bonus Points
- Motivate guests to book during off-peak time slots by offering up to 10X their normal Dining Rewards points
- Get seen by more guests by appearing in Bonus Points search filters on OpenTable’s website and app
OpenTable is like a wingman helping me drive that cover count up…the marketing they do is like having two or three more people sitting in our office.
Dan Simons
Founding Farmers
Washington, D.C.
You’re in control
- Know your marketing ROI. Pay-per-seated guest only, never per impression or click. You don’t pay for no-shows or cancellations.
- Control your spend. Manage your budget and adjust it as needed. Track your performance through clear and transparent reporting available 24/7.
- Make changes at any time. Set your days and shifts and adjust them when needed. Pause and restart at any time. Manage campaigns on-the-go from your iPhone.
Source:
OpenTable search data for discovery searches across OpenTable desktop, mobile web, and apps between June to November 2019
