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The best way to market your restaurant
Get your business out in front of our diner network of millions, and drive more bookings—and revenue—with us.
Kick-start demand and fill your tables with marketing
Reach a larger
and wider audience
Get more
exposure
Know your
marketing ROIReach a larger and wider audience
Through OpenTable marketing, we cast a wide net to make restaurants discoverable by an audience of millions
- With 1.6 billion seatings on OpenTable last year, being on our network puts you in front of guests looking for the perfect restaurant
- Let us do the heavy lifting for you—you’re automatically opted into our display advertising, social media marketing, and more
- Participate in local events to showcase and promote your menus and creative offerings
Get more exposure
Extend your reach and attract diners at the moment they’re searching on OpenTable.
- Get more eyes on your restaurant and drive more bookings by running boost campaigns
- Target specific diners, such as first-timers or same-day bookers to fill up slower days, shifts, or cancellations using targeted campaigns
- Motivate loyal OpenTable guests to book off-peak times by offering them up to 10X their reward points using Bonus Points
Know your restaurant marketing ROI
See a return on your marketing investment, every time—don’t waste another dollar on marketing that doesn’t lead to bookings.
- Track reservations from your Google Ads, Facebook Ads, email, and more, using marketing tracking
- Attribute the success of boost campaigns to bookings with our cost-per-acquisition model
- Measure your marketing performance using clear and transparent reporting tools, available 24/7
The marketing programs that OpenTable put together for us were something that quite frankly we had no idea would work in any way. The eye-opening moment for us was when sales exceeded our weekly targets and cover counts jumped up by one-third from week to week.
Todd Perry, Managing Partner
Truluck’s
Get started with OpenTable today
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Break out the mistletoe
It’s the busy season for restaurants. Get the numbers you need to know for your restaurant to make the most of the season.
24/7 bookability for guests through your digital properties, OpenTable, and our 300+ affiliate partners.
Individual guest profiles with tagged diner preferences and notes.
Individual, customizable tool for restaurants to manage their presence on OpenTable, enabling diners to book and learn vital information (location, menu, photos) about your restaurant.
Gain visibility for your restaurant with digital advertising in front of our diner network of millions.
Aggregate, manage and analyze your reviews in one place across the most popular review sites and custom post-dining surveys.
Make custom surveys available to your guests and get direct feedback about their experience to take action on with your team.
Accept online orders and pay at the table as well as for takeout and delivery.
Automatically generate robust, individual guest profiles to better understand preferences and meet their needs.
Get an objective, holistic view of each server’s overall performance in terms feedback, cover, and check averages.
Get in touch and stay in touch with guests about their visit from one central place the whole team can consult.
Aggregate, manage and analyze your reviews across the most popular review sites in one place and create custom post-dining surveys.
A network cover is a cover in a reservation booked through the OpenTable website or app. Each seated guest in a party is a cover, so a party of four is four covers. With OpenTable, you get access to a network of millions and only pay for seated diners, never for no-shows or cancellations.
Offer waitlist in-house or online, and easily manage the door with wait quote suggestions and table-ready texting.
Identify and recognize guests according to their behavior and preferences, from average spend to most ordered items.
Trigger automated emails based on guest visit preferences and measure your ROI with campaign performance tracking.
Connect your POS with OpenTable so you can keep track of revenue, get order insights, and enable auto-table statusing to speed up turn times and seat more guests.
Offer, manage, and sell a full range of customized dining experiences, like tastings, classes, and special menus, all in one place.
Snag last-minute bookings and avoid double or overbooking with reservation inventory that is always up-to-date and available.
Custom tailored for your restaurant, robust inventory settings help you maximize your books and control the flow of your dining room.
Maximize seatings and streamline service with smart table assignments and server section management.