OpenTable partnered with Kristen Hawley, founder of the popular Chefs + Tech newsletter, to create How to Grow & Thrive in the Restaurant Business, the ultimate guide to serving guests and growing your business at every phase of a restaurant’s lifecycle. We’re teasing excerpts all week, so follow along and download the whole guide here.
It’s never a bad time to reach a new audience from a fresh perspective, and social media is the best way to do that, whether your restaurant is 10 or 110 years old. “Social media is essential today,” says Chef Eric Ripert of New York’s Le Bernardin. “We have a direct relationship with someone with an interest in what we do, almost like a direct connection with a potential customer.”