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- Relationship management
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- The largest diner network
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2021 highlights
As restaurant’s needs evolve, so do our products. Learn more about what’s new and improved on OpenTable, from new ways to market your dining room to seamless digital ordering.
Dining areas
From private igloos to quiet backrooms, show off the seating options that make your restaurant unique. Now, you can make specific sections bookable with dining areas — the newest way to market your tables.
- Provide detailed descriptions of seating areas to show off what makes your dining spaces special
- Give guests dining area details, from ambiance to menu choices, and help them find the ideal setting for their meal
- Set up new areas in minutes and effortlessly onboard staff
Safety Precautions
As mandates change and knowledge grows, restaurants are constantly updating their approach to address health and safety concerns from the COVID-19 pandemic. Clearly list your restaurant’s protocols on your OpenTable profile, such as cleaning and sanitizing measures and whether proof of vaccination is required to dine indoors.
CLEAR Partnership
To help guests easily provide proof of vaccination and streamline interactions at the host stand, OpenTable and secure identity company CLEAR are partnering to offer guests a simple way to show proof of vaccination through CLEAR’s digital vaccine card.
Direct Messaging
Build even better relationships with your diners through Direct Messaging. Restaurants and diners can now communicate directly via OpenTable, providing an easy forum for questions and requests.
- Restaurants can initiate, respond to, and manage all direct messages right from a dedicated inbox in OpenTable Web
- Diners will have direct messaging available in a dedicated section of OpenTable and will be notified of new messages through email and/or push notifications from the app
QR Codes
Create QR codes directly from OpenTable to easily share your menu, profile page, website and more — all at no additional cost.
Digital Ordering with Bbot
OpenTable and Bbot have partnered to offer easy online ordering so restaurants earn more revenue, operate smoothly and guarantee efficient service — even with limited staff.
- Create a customized, branded ordering site to encourage direct ordering and avoid costly commissions
- Set up order management workflows that work for your kitchen and avoid capacity challenges at rush hour
- Combine customer orders from on-premise and off-premise to get a single view of trending items
- Drive more effective customer nurture campaigns to the right diners based on their digital orders and where to they choose to dine
SolutionsWhy OpenTableAlso Included24/7 bookability for guests through your digital properties, OpenTable, and our 300+ affiliate partners.
Individual guest profiles with tagged diner preferences and notes.
Individual, customizable tool for restaurants to manage their presence on OpenTable, enabling diners to book and learn vital information (location, menu, photos) about your restaurant.
Gain visibility for your restaurant with digital advertising in front of our diner network of millions.
Aggregate, manage and analyze your reviews in one place across the most popular review sites and custom post-dining surveys.
Make custom surveys available to your guests and get direct feedback about their experience to take action on with your team.
Accept online orders and pay at the table as well as for takeout and delivery.
Automatically generate robust, individual guest profiles to better understand preferences and meet their needs.
Get an objective, holistic view of each server’s overall performance in terms feedback, cover, and check averages.
Get in touch and stay in touch with guests about their visit from one central place the whole team can consult.
Aggregate, manage and analyze your reviews across the most popular review sites in one place and create custom post-dining surveys.
A network cover is a cover in a reservation booked through the OpenTable website or app. Each seated guest in a party is a cover, so a party of four is four covers. With OpenTable, you get access to a network of millions and only pay for seated diners, never for no-shows or cancellations.
Offer waitlist in-house or online, and easily manage the door with wait quote suggestions and table-ready texting.
Identify and recognize guests according to their behavior and preferences, from average spend to most ordered items.
Trigger automated emails based on guest visit preferences and measure your ROI with campaign performance tracking.
Connect your POS with OpenTable so you can keep track of revenue, get order insights, and enable auto-table statusing to speed up turn times and seat more guests.
Offer, manage, and sell a full range of customized dining experiences, like tastings, classes, and special menus, all in one place.
Snag last-minute bookings and avoid double or overbooking with reservation inventory that is always up-to-date and available.
Custom tailored for your restaurant, robust inventory settings help you maximize your books and control the flow of your dining room.
Maximize seatings and streamline service with smart table assignments and server section management.