Restaurant Marketing

OpenTable is marketing for your restaurant

Put the world’s largest diner network to work for you.

Join OpenTable

Your new marketing department

We spend a lot so you don't have to.

  • Be more bookable. Our app, website, and widgets deliver 25M diners to restaurants each month.
  • Have more reach. We send out frequent emails to our network of engaged diners throughout the year.
  • Get more online exposure. Targeted ads on Google, Facebook, etc. bring more diners to you.
  • Be seen more frequently. With 600+ integrations, you’ll be in front of more people more often.
Logos of companies that partner with OpenTable

When you put your good marketing people with great software you get the kind of results you’re looking for.

Dan Simons, Owner
Farmers Restaurant Group
Washington, D.C.
Watch Dan’s story

We know what moves people

We offer different ways to boost your revenue.

  • Diners on demand. Get more diners, when you need them, with Bonus Points. Learn more →
  • Private dining. Fill your private dining and event spaces. Learn more →
  • Gift cards. Earn more by selling gift cards online. Learn more →
  • Specials. Attract guests by offering a special dish or prix fixe menu.
Restaurant employee drinking from cup

Get the guests you want

OpenTable brings you savvy diners, who spend more and eat out more often.

  • They earn more. Over half of households make more than $150K.
  • They spend more. Most spend more than $50 per person.
  • They’re frequent diners. 55% eat at a full-service restaurant at least once a week.
  • They book responsibly. Our 4.5% no-show rate is the lowest around, and we’re trying to get it lower.

Better experiences and loyalty

We’ll protect your online reputation and help you turn first-timers into regulars.

  • Better first impressions. Most restaurants get higher ratings on OpenTable than on other sites.
  • No fake reviews. Only seated guests can rate or review your restaurant on OpenTable.
  • Grow your email list. Guests have shared over 60M email addresses with restaurants.
  • Hospitality leads to loyalty. Know your guests and their preferences before they even walk in the door.
Diners share dessert plate

Results you can measure

On average, our customers see a $15 return for every dollar spent with us.*

*How we calculated it: Restaurant costs include GuestCenter subscription and cover fees. Restaurant revenue/cover is based on a $30 per person check average. OpenTable diners spend much more—$40 on average.

Learn more →

Screenshot of GuestCenter Owner App Revenue Summary feature