Help guests spread the love from location to location

Restaurant groups can drive brand loyalty and awareness with email marketing

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Help guests spread the love from location to location

Restaurant groups can drive brand loyalty and awareness with email marketing

Explore plans

Contact sales

Fast facts

	Restaurant name: Tao Group
	Type of restaurant: Restaurant group
	Locations: 23 locations in NY, NV, CA
	Year founded: 2011
	23k increase in covers due to OpenTable’s cross-pollination campaign
	4k increase in new parties as a result of the campaign

TAO Group is a globally recognized hospitality company with over 18 different concepts operating internationally. In New York City alone, TAO Group operates 23 different properties, including Avenue, Beauty & Essex, LAVO Italian Restaurant and Nightclub, Marquee Nightclub, The Stanton Social, TAO Asian Bistro Uptown, TAO Asian Bistro Downtown, and Vandal.

With many eclectic concepts and varying offerings, TAO Group was looking for a way to cross-promote their brands to drive revenue. Justin Levy, vice president of marketing, realized his team was missing out on an opportunity to monetize their contact database further and share how the TAO level of service is available at many more locations.

“Sometimes we did email blasts, sometimes we did newsletters that would talk about upcoming monthly events, but I knew those were not the right avenues for cross-promotional engagement,” Levy said. “People weren’t always realizing ‘Oh, LAVO is right down the street, which is another TAO property, I should check it out!’”

TAO came to OpenTable to help find a solution for the missed opportunity. OpenTable’s email marketing campaigns can drive brand awareness across different concepts in a single group. It was the ideal solution for Levy and his team.

Fast facts

	Restaurant name: Tao Group
	Type of restaurant: Restaurant group
	Locations: 23 locations in NY, NV, CA
	Year founded: 2011
	23k increase in covers due to OpenTable’s cross-pollination campaign
	4k increase in new parties as a result of the campaign

TAO Group is a globally recognized hospitality company with over 18 different concepts operating internationally. In New York City alone, TAO Group operates 23 different properties, including Avenue, Beauty & Essex, LAVO Italian Restaurant and Nightclub, Marquee Nightclub, The Stanton Social, TAO Asian Bistro Uptown, TAO Asian Bistro Downtown, and Vandal.

With many eclectic concepts and varying offerings, TAO Group was looking for a way to cross-promote their brands to drive revenue. Justin Levy, vice president of marketing, realized his team was missing out on an opportunity to monetize their contact database further and share how the TAO level of service is available at many more locations.

“Sometimes we did email blasts, sometimes we did newsletters that would talk about upcoming monthly events, but I knew those were not the right avenues for cross-promotional engagement,” Levy said. “People weren’t always realizing ‘Oh, LAVO is right down the street, which is another TAO property, I should check it out!’”

TAO came to OpenTable to help find a solution for the missed opportunity. OpenTable’s email marketing campaigns can drive brand awareness across different concepts in a single group. It was the ideal solution for Levy and his team.

“We set up scalable marketing campaigns. We just set it and forget it, letting our people stay focused on exceptional hospitality.”

Justin Levy, Vice President of Marketing
TAO Group

“We are able to set up scalable marketing campaigns, instead of worrying about designing and building 23 different campaigns. Even the automatic syncing of email contacts is incredibly time-saving for us. We just set it and forget it and watch the results, letting our operations people stay focused on providing exceptional hospitality.”

As a direct result of the campaign, TAO saw over 23k covers and 4k new parties.

“We are able to set up scalable marketing campaigns, instead of worrying about designing and building 23 different campaigns. Even the automatic syncing of email contacts is incredibly time-saving for us. We just set it and forget it and watch the results, letting our operations people stay focused on providing exceptional hospitality.”

As a direct result of the campaign, TAO saw over 23k covers and 4k new parties.

Let’s do this

Explore plans

Contact sales