Make it personal with targeted email marketing

Obadiah Ostergard, CEO at Left Bank Brasseries and LB Steak, oversees every aspect of restaurant operations across multiple locations. But with thousands of guests coming in across the group, it became difficult to engage guests consistently and successfully.

A thousand points of data, but no way to manage it

Ostergard says there were multiple key obstacles: “There was no cohesive process and guest information just wasn’t at our fingertips. We lacked a singular place to have a robust conversation about how and when to engage with our guests. As a result, we would miss the opportunity to connect with our guests and keep them coming back.”

Seeing this gap, Ostergard came to OpenTable looking for a solution that would help with guest engagement across all his locations. Ostergard and his team learned that OpenTable’s segmented marketing capabilities and email marketing integration with Emma could power his restaurant marketing.

Integrated audience building and facilitate targeted communications

With the OpenTable Emma integration for marketing campaigns, Ostergard’s team could sync new OpenTable contacts every day with Emma for continuous audience building. They are also now able to easily create personalized and dynamic segments based on unique guest codes (think wine and steak lovers) for highly specific outreach.

But most importantly, the OpenTable Emma integration helped close the loop on the ROI generated from marketing their efforts, including return guests, the number of covers generated, and the cost.