GUEST RELATIONSHIP MANAGEMENT

Grow your guest relationships

Turn first-timers into regulars, and regulars into VIPs using guest relationship management tools to recognize and reward loyalty.

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GUEST RELATIONSHIP MANAGEMENT

Grow your guest relationships

Turn first-timers into regulars, and regulars into VIPs using guest relationship management tools to recognize and reward loyalty.

Explore plans

Contact sales

Engage guests with tailored communications

Send the right message at the right time and always keep your restaurant top-of mind.

Automated emails

Connect directly through custom, automated emails to guests

Audience segmentation

Segment your audiences and dynamically update your email list based on diner behavior

ROI tracking

Track the full ROI, including revenue and covers generated from your email campaigns

Surprise and delight guests

Personalize your guest experience with a deep understanding of their preferences and dining history.

Surprise and delight guests

Personalize your guest experience with a deep understanding of their preferences and dining history.

Pre-shift reports

Keep tabs on VIPs, influencers, and top spenders before they walk in the door with detailed pre-shift reports

Guest preferences

Tag guest preferences and add profile notes (accessible across iPad and iPhone apps)

Automated guest profiles

Create automated guest profiles and build guest reports based on visit, spend, feedback history, preferences, and more

Measure server performance to crush it

Use insights and performance analytics to better understand and optimize your business.

Scorecards

Measure your team’s performance with scorecards that show servers’ ratings, direct from guest feedback

Review benchmarks

Access average coverage and review benchmarks from other similar restaurants

Guest reports

Get a deep understanding of who’s coming in with easy-to-access weekly guest reports

“OpenTable provides us with resources to personalize service for our guests. We have information on who they are, what they like, dislike, special occasions, and that helps us to deliver the experience we strive to.”

Ralph Brennan, Owner and Operator
Ralph Brennan Restaurant Group, New Orleans, LA

Learn more about guest relationship management

Make lasting connections by turning first-time diners into regulars and regulars into VIPs with our guest relationship management tools. Explore our related blog posts for tips on leveraging restaurant customer relationship management software to enhance guest relationships and elevate your restaurant’s success.

Operations

What is a restaurant CRM and why it matters for your business

Learn how a restaurant CRM can benefit your restaurant. A CRM helps you personalized service and launch targeting marketing campaigns that work.

Hospitality

How to improve the guest experience with restaurant technology

With OpenTable’s guest relationship management platform, turn first-timers into regulars and regulars into VIPs. Recognize & reward loyalty.

Hospitality

13 fresh ways to interact with guests before, during, and after their visit

Dig into the world’s most complete restaurant platform

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