How Little Betty Steak Bar boosts revenue by choosing OpenTable

From day one, they focused on building a culture that excited employees and set them up for success. Higher wages, vacation time, mandatory days off, and more all set Little Betty apart from the start. There was just one missing piece: a restaurant management platform that could streamline operations and empower their team to deliver consistently exceptional service to guests.

We recently caught up with Jamey to hear how they filled that gap.

Choosing a tech partner trusted by industry leaders and staff

When it was time to choose the tech that would power their business, Jamey looked to the restaurants he admired—and it became clear that OpenTable was the way to go. “I chose OpenTable because the restaurants I respect most in the industry are using it,” Jamey says. “Plus, we asked our FOH managers, and it was unanimous—OpenTable was the clear favorite.”

By choosing a platform that their staff trusted and found easy to use, Little Betty ensured their team could work efficiently and focus on what matters most: delivering great service. “OpenTable goes beyond just reservations. It helps us manage our entire business, from marketing to operations,” he says. “Its ease of use and functionality are far better than any other platform.”

What’s next

With a new marketing director on board, Jamey is eager to tap into OpenTable’s automated email campaigns next. Seamless integration with Mailchimp means these set-it-and-forget-it campaigns—like “We miss you” or special occasions—will help Little Betty stay top of mind with guests and drive repeat visits.

Little Betty is proof that when you prioritize your team and give them tools that make their jobs easier, success naturally follows. By choosing OpenTable, Jamey and his team aren’t just delivering great meals—they’re building a culture where staff can thrive, guests feel valued, and the business continues to grow.