The restaurant guide to audience segmentation

Segmenting and targeting your audience means more relevant engagement for your diners, and not only are they hungry for it, but you’ll see better campaign performance.

We want to take the hard work out of segmentation for your restaurant, so we teamed up with Mailchimp to put together this guide to help, including—

  • How to get started with audience segmentation
  • More tools to take your segmentation further
  • Tips to keep segments engaged and growing


By submitting the form, you agree to receive email marketing communications from OpenTable and Mailchimp about news, events, promotions, and newsletters.

Please fill in the form below to download the guide.

By clicking Download now, you also agree to our Privacy Policy.