OPENTABLE FOR RESTAURANTS
A guide to help you understand how diners discover restaurants and how you can market to them
There’s a lot that goes into people deciding on where to eat. What they’re craving, location, and occasion all play a big role, but your online presence is one of the biggest factors. We’ll share details and tips to help you maximize your online presence and encourage people to book with you.
In this guide we’ll go over:
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24/7 bookability for guests through your digital properties, OpenTable, and our 300+ affiliate partners.
Individual guest profiles with tagged diner preferences and notes.
Individual, customizable tool for restaurants to manage their presence on OpenTable, enabling diners to book and learn vital information (location, menu, photos) about your restaurant.
Gain visibility for your restaurant with digital advertising in front of our diner network of millions.
Aggregate, manage and analyze your reviews in one place across the most popular review sites and custom post-dining surveys.
Make custom surveys available to your guests and get direct feedback about their experience to take action on with your team.
Accept online orders and pay at the table as well as for takeout and delivery.
Automatically generate robust, individual guest profiles to better understand preferences and meet their needs.
Get an objective, holistic view of each server’s overall performance in terms feedback, cover, and check averages.
Get in touch and stay in touch with guests about their visit from one central place the whole team can consult.
Aggregate, manage and analyze your reviews across the most popular review sites in one place and create custom post-dining surveys.
A network cover is a cover in a reservation booked through the OpenTable website or app. Each seated guest in a party is a cover, so a party of four is four covers. With OpenTable, you get access to a network of millions and only pay for seated diners, never for no-shows or cancellations.
Offer waitlist in-house or online, and easily manage the door with wait quote suggestions and table-ready texting.
Identify and recognize guests according to their behavior and preferences, from average spend to most ordered items.
Trigger automated emails based on guest visit preferences and measure your ROI with campaign performance tracking.
Connect your POS with OpenTable so you can keep track of revenue, get order insights, and enable auto-table statusing to speed up turn times and seat more guests.
Offer, manage, and sell a full range of customized dining experiences, like tastings, classes, and special menus, all in one place.
Snag last-minute bookings and avoid double or overbooking with reservation inventory that is always up-to-date and available.
Custom tailored for your restaurant, robust inventory settings help you maximize your books and control the flow of your dining room.
Maximize seatings and streamline service with smart table assignments and server section management.