The ultimate holiday playbook for restaurants

Everything you need to know to succeed, from Thanksgiving to Graduation Day

Everyone loves holidays, but for restaurants they can be a major source of revenue if you know how to maximize the opportunity they bring.

The first step is understanding that holidays aren’t restricted to November and December—they happen all year long. If you want your planning and marketing to pay off in a big way, the best time to start is now.

Whether the next holiday coming down the pike is universally recognized (Mother’s Day) or virtually unknown (National Strawberry Day), every holiday brings the same opportunity to launch creative promotions, increase revenue, and get people’s attention. Regardless of the time of year, don’t miss the opportunity to grow your business.

When it comes to overall planning and timing, major holidays and minor ones are a lot more alike than they are different. This guide is packed with dozens of practical tips and suggestions you can put into action for every holiday of the year. The advice is good for major holidays and minor occasions alike.

In addition, the guide walks you through a detailed playbook for every major holiday throughout the year, from Valentine’s Day to New Year’s Eve, with helpful insights to shape your strategy for each one.

Let’s get started on your 12-month guide to making the most out of the opportunities all the different holidays bring.

In this guide, get tons of tips for making the most of every holiday, including:

  • When to start planning
  • What all holidays have in common
  • How to get creative and stand out
  • How to get better year after year
  • What keeps guests coming back

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