A guest journey master class

Listen to the audio version

You know the relationship you have with guests is your restaurant’s most valuable asset. That’s why you treat each one like a VIP from the minute they come in until they walk out the door.

Here’s the thing about connecting with guests: a lot of it happens outside the restaurant. The relationship you have starts long before and ends long after their meal.

Restaurants need to know how to get discovered, delight guests during their meal, stay connected between visits, and keep guests coming back. That’s the guest journey in a nutshell.

This guide breaks down every step of the guest journey so you can strengthen your connection with guests at every step along the way.

The journey starts sooner than you might think (before someone even makes a reservation) and continues long after guests settle the check. Thankfully, there are more tools available to keep guests engaged all along the way than ever.

And when you’ve finished learning from the guide, you’ll get a workbook to walk you through designing a one-of-a-kind guest journey blueprint that reflects your unique restaurant.

In this guide, you’ll learn how to:

• Light up guests’ radar before they even think about making a reservation
• Help guests decide to dine with you by highlighting key pieces of info
• Be in touch via messaging with guests before and after their visit
• Make hospitality even more personalized
• Set yourself apart from 85% of restaurants with one simple strategy