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Alexandra Jones

Alexandra Jones is a food writer and author based in Philadelphia. She celebrates and critiques the world of artisan cheese and dairy in her newsletter Milkfed.
Posts by Alexandra Jones
A restaurant worker wearing glasses is using a tablet while sitting at an outside counter of the restaurant.

Email marketing strategy for restaurants

Email marketing strategy might not be the first thing you think of when it comes to promoting your restaurant. But...
Social media influencers taking selfies at a restaurant

Earned media vs. paid media: What restaurants need to know

Every restaurant owner should understand earned media value and make it part of their marketing. Learn how to leverage earned media and calculate its ROI.
A restaurant employee updates the chalkboard sign on the sidewalk

What are the 4 Ps of marketing, anyway?

Understanding the 4 Ps of marketing can make or break a restaurant. Here’s how to use them to boost your marketing strategy.
Two restaurant marketing professionals talk about their job

Restaurant marketing jobs: 4 roles to understand in 2023

Discover the restaurant marketing jobs that attract new guests and grow your business. Learn about the most common roles and how to hire the right person.
Image depicts two people having a conversation while sitting at a table in a restaurant.

Evangelism marketing and word-of-mouth marketing for restaurants

Word-of-mouth marketing, also known as evangelism marketing, is a must for any successful restaurant. Learn how to get people talking about your business.
Image depicts a server setting a table. They are dressed in all white and the chairs in the restaurant are a mint green hue.

The restaurant labor shortage: how we got here and a 2023 update

Learn about the current restaurant staff shortage, what caused the tight labor market, and how restaurant owners can staff up in 2023.