Your menu is arguably your most viewed piece of content marketing, but are you treating it as such? Have you given as much strategic thought to your menu as you would give to a Facebook ad or your website? If you haven’t yet, then you should.
Virtually all of the customers than come into your restaurant view your menu, and while you can train your staff to recommend certain dishes and to upsell when appropriate, your menu can also do some of the heavy lifting for you. By creating a menu that is optimized to direct your customer to items with the highest profit margins, you can significantly help your bottom line.
Extensive research has been done into the ways that guests interact with a menu — where they look first, how currency symbols affect ordering patterns — and the results are surprising. Every little detail of your menu impacts its effectiveness as a piece of marketing and a driver of sales, from the words you use to describe your meals to the size of your physical menu.
Use the below infographic to learn how to get the most out of your menus:
Once you’ve optimized your menu as a marketing tool, you’ll want to give that piece of content the widest audience possible. Don’t stop at giving your menu to customers who have already walked in the door — use it to attract new customers who are looking for restaurants like yours on top search engines, review sites, and mobile apps. SinglePlatform does just that by powering your menu onto our expansive network of publishers. Learn more today!