The world is changing fast and restaurants are trying to adapt just as quickly. Now is the time to get creative, stay flexible, and build stronger authentic connections—so we worked with the experts in email marketing at Emma on a guide to personalized email marketing that resonates with today’s diners.
When we connected with diners in our July COVID-19 Survey, many talked about feelings toward eating out again, how they are more comfortable with dining outdoors, and the importance of safety precautions to dine out.
With these insights and our ever-changing environment in mind, email is an incredibly effective channel to communicate and reassure your diners. Remember to share your most up-to-date menu and offerings, as well as highlight changes to the on-premises experience that are keeping diners safe. Also consider reaching out to your regulars with a special offer or menu-specific promotion.
We put tips like these and more in the full guide, where we also go through email marketing that resonates with diners during the pandemic, including:
- How to strategically plan messaging that can adapt to unexpected changes
- New campaigns to deploy today for more personalized engagement
- Easy email marketing tactics to freshen up your existing content and increase impact
It’s now more important than ever to continue to build relationships with your guests to maintain their attention and loyalty.
Ready to get started with OpenTable and Emma? Our email marketing integration with Emma is available with our Core and Pro plans. Through our Open Door program, we are waiving subscription and cover fees through 2020 for any restaurant that signs up for a new plan—learn more here.
