It’s an exciting day here at OpenTable. Our parent company, Booking Holdings, announced plans to acquire Venga.
We’re always looking for ways to extend the power of GuestCenter, and help restaurants deliver exceptional hospitality to their guests. By adding Venga’s robust guest management capabilities to GuestCenter, our flagship hospitality solution, restaurants can personalize and enhance the diner experience.
Together, we can deliver a comprehensive profile for your guest that includes their dining preferences, spend and order history and notes from previous experiences. And we can share it across all your locations and arm your host to treat every guest like a regular. See how Boka Group personalizes their guest experience using OpenTable and Venga.
We’re eager to get Venga’s intuitive marketing capabilities in your hands so you can harness your customer data and design targeted marketing campaigns to connect with guests, increase loyalty and showcase your unique brand of hospitality. Restaurants have been asking for tools to understand how their marketing campaigns work. With Venga and GuestCenter you can now see how your emails perform, track how your social campaigns bring diners and understand your ROI for every channel.
We can’t wait to provide even more relevant data to our restaurant partners and enhance the hospitality they are able to deliver to their diners. You can see how Tao Group uses Venga to cross-promote their concepts to grow revenue.
We want GuestCenter to be the operating system for restaurants — bringing software and data into one integrated platform. Adding Venga’s capabilities to our products brings us one step closer to that vision.
We look forward to sharing more with you in the coming weeks about OpenTable + Venga. Please reach out to us if you have any questions.
