Testing, Testing: Get More from your Hottest Seats

Testing, Testing: Get More from your Hottest Seats

With costs continuing to rise, many restaurants are looking for creative and simple ways to grow revenue, while continuing to deliver great hospitality. We know all restaurants face challenges- even the most popular ones.

Like a chef tweaking ingredients until a recipe is just right, OpenTable is always testing more ways to better connect diners and restaurants. Some tests have included personalized search results, online delivery, and alerts for table availability. When we discover something we think will benefit both our restaurants and our diners, we’re interested to test it out and see if we can deliver a win-win for both. After testing, we look at the results and decide whether to roll out the test more broadly.

When research revealed that many OpenTable diners are willing to pay for last-minute, prime-time reservations at popular restaurants, we launched into exploration. We’re excited to see whether OpenTable’s Premium Reservations can help you grow revenue and delight valuable guests seamlessly. As the leader in restaurant reservations, our diner demand and data is unmatched, so we believe we can capture more value for prime-time tables. Giving guests without the ability to plan ahead (last-minute business travelers, unexpected celebrations, etc.), the opportunity to be seated will delight those in need of your hospitality. Plus, reaching OpenTable’s most frequent diners, our app users, doesn’t hurt either. The experience for restaurants should be seamless as we integrate this into our leading table management system.

For a limited time, OpenTable’s Premium Reservations will be offered to OpenTable diners using our latest iPhone app that are Apple Pay enabled and doing New York City area searches. One popular restaurant, Cosme in New York City, will be offering last-minute reservations on Friday and Saturday nights for a handful of tables. 100% of proceeds will be go to our participating restaurant.

After the test, we’ll analyze how diners respond, looking at what price points work best for them. If diner and restaurant interest is high enough, we may broaden the test. This is just one of many opportunities we’re excited to explore, to connect diners and restaurants even better than we do today.

Share feedback with us at premiumreservations@opentable.com.

Are you a OpenTable diner? Learn more about Premium Reservations for diners here.

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