As 2019 comes to a close, we’re taking a look back at another standout year in dining. We dug into OpenTable data to see what guests were looking for – and loving – in their restaurant experiences this year. Some takeaways? Plant-based dining is on the rise, power diners are the real VIPs, and OpenTable diners are always looking to try something new.
Check out the infographic below for more rising food trends and surprising dining stats, then click here to download. And check back – we’ll be sharing more Year in Review stats over the coming weeks, plus tips from restaurants that bring these trends to the table.
What was on your plate in 2019?
For 2019 we celebrate restaurants that served up traditional as well as trendy fare. So which was more popular with diners – reliable faves or new raves? You decide, with the help of these nuggets from the past year.
Consider the alternatives
In 2019, diners looked for plant-based fare and great taste. Restaurants found plenty of ways to deliver both!
Keto was mentioned 683% more in reviews.
Cauliflower crust mentions have increased in reviews by 487%.
Plant-based mentions in reviews have increased by 136%.
Pro tip: Shine light on menu items that feature popular trends such as carb and meat substitutes.
*Data is sourced from January 2017 to September 2019.
A power toast to power diners
Who’s a power diner? Anyone who made 75+ reservations from January to September. True VIPs!
Power diners made nearly 365k reservations in 2019.
58% of reservations by power diners were made on the same day.
Power diners booked at an average of 35 restaurants in 2019.
Pro tip: Keep tabs on your most frequent diners in your CRM and personalize their experiences.
*Data for 2019 is sourced from January 2019 to September 2019. Data is rounded to the nearest whole number.
Reach out beyond repeats
Diners are down with trying something new: 70% of reservations in 2019 came from new diners booking that restaurant for the first time through OpenTable.
Pro tip: Invest in your digital marketing to get seen and found by new diners.
Meet diners where they are
Since inception, OpenTable has seated over 10B diners using our software.
An average of 449 reservations are booked on OpenTable per minute.
Over 283M diners seated this year.
This is based on the average restaurant open 12 hours per day, 7 days a week, January to September 2019.