As we kick off a new year, it’s the perfect time to look back at milestones from the past one. So far we’ve seen 131 million diners were seated per month at more than 54,000 restaurants around the globe using OpenTable software*. From Tastemaker lists to social, we connected restaurants to diners through OpenTable marketing campaigns and built over 60 new features into GuestCenter to help you manage your restaurant better than ever – from smartphone to host stand to each table of guests. Read on to learn how you can get the most out of OpenTable in 2020.
1. More digital marketing solutions to help you fill your seats and understand your ROI
With OpenTable, you can reach diners when you need them most by launching and editing your own marketing campaigns through GuestCenter. We know that with limited marketing budgets understanding the return on your spend is important, so we introduced tracking and reporting across all of your digital channels right in the reservations report. With this new marketing tracking, you can better understand how effective your Facebook, Instagram, and Google campaigns are at driving bookings.
Also, a comprehensive marketing insights report (for US, Canada, UK, Ireland, Germany) compiles performance metrics from your OpenTable campaigns, so you can make smarter marketing decisions and understand your ROI.
2. Sophisticated, yet simple tools to pack your house while running a smooth service
With new turn and flow controls, you have a flexible way to customize and pace the flow of your dining room to fit your restaurant’s needs by automating your ideal flow and maximizing your table availability.
Avoid turning people away when you don’t have to with the reservation waitlist, which lets you add guests to a list when their preferred reservation date and time aren’t available.
Help your staff game plan for each service with the pre-shift digest, which delivers a summary of important details – think large parties and guest count.
Managing your house from the back office is now a breeze with guestbook, timeline view, and shift overview, all available on GuestCenter Web.
With free POS integration, hosts can see automated table statuses (Appetizer, Entree, Dessert, and Paid) to track table progress and keep tables turning, all from the host stand.
3. Robust guest management to deliver extraordinary hospitality and turn guests into regulars
In 2019, we acquired Venga‘s robust guest management capabilities, so you can serve up more personalized experiences and build better guest relationships, at scale. You can now bring together guest intel from your point-of-sale, reservations, email campaigns, review sites, social, and more to generate a 360-degree view of your guests across all your locations. This comprehensive guest management solution empowers you to uplevel your hospitality game.
Check details in GuestCenter – powered by free POS integration – gives your staff insight on past experiences your guests have had at your restaurant, like who served them, how much they spent, or items they have ordered in the past.
New booking policies let you customize communications during the booking flow and in confirmation emails, so you can set the right expectations with your guests.
With guest profile merge, you can combine duplicate guest profiles based on specific matching logic, cleaning up your guest database to meet your restaurant’s needs.
4. Enhanced admin, more integrations, and richer reporting to simplify and centralize your business
Restaurant groups can now centralize all user management, shared guest data, bookings, and key performance trends across locations and concepts in a single place: GuestCenter for groups.
Plus, richer reporting capabilities help you understand how your covers break down, know which partners are sending you the most covers, export guest lists, and manage customized reports.
Finally, free integration with additional POS systems – including Upserve, Silverware, and MICROS Simphony 2 – connect your reservation and revenue data, opening doors to a new world of personalized hospitality, a more efficient front of house, and a better handle on your bottom line.
Set yourself up for a successful new year using all of these capabilities included in GuestCenter. And if you need help, we’ve got 222 support reps around the world to back you up. Just reach out to your account manager or contact our support team at 1-800-OpenTable.
*Based off of OpenTable data from Q3 2019