Main Street Hub is a do-it-for-you marketing platform for local businesses and has published more than one million pieces of content for thousands of restaurants across the country. Here, their team shares tips and best practices for managing your social channels, growing your audience, and representing your brand in the best possible light.
As a restaurant owner, you understand the importance of delighting your customers both online and in person. However, when it comes to managing your reputation online, things aren’t always as straightforward as we’d like them to be. That’s why we’ve put together this list of best practices to help you stay on top of the most important platforms where your customers are talking. Whether you’re new to the online marketing game or a social media guru, here are five tips to keep in mind.
1. Make sure all of your social media sites are up to date and reflect your personality. Online interactions need to be seamless and stress-free. All relevant information about your business should be easily accessible on your Facebook, Twitter, Yelp, Google+, and TripAdvisor pages — that includes hours of operation, location, menus, services offered. Why risk a customer leaving your page to find additional information and getting distracted? After interacting with you online, your potential customers should not only know what you do but also what separates you from your competition.
2. Respond genuinely to all reviews. Responding to reviews is a great way to show that you care about your reputation and work actively to satisfy your customers. Thank positive reviewers and let them know how much you appreciate their business. When you receive a negative review, apologize for any missteps and tell the reviewer that you will work hard to improve. These simple interactions will mean a lot to the reviewer and show anyone visiting your review sites for the first time how committed you are to pleasing your customers.
3. Once your pages are all set up and looking good, cross promote them. For example, let your Facebook followers know that they can also find you on Twitter and Google+ by sharing a simple post. This will help you gain followers and drive traffic to your review sites.
4. Gain followers by posting a range of content regularly on Facebook and Twitter. Your fans want to hear from you! Engage them by posting two to three times per week on Facebook and more frequently (about three times a day) on Twitter. Here are some examples of posts to get your creativity flowing:
5. Actively request and listen to feedback. Show your customers that you really care by giving them lots of opportunities to give feedback. A simple “let us know how we’re doing” post will alert you to any issues that you may not have been aware of and best of all give people a chance to share some love.
Your current and future customers are just as excited to interact with you online as they are to stop by and order a plate of house favorites. Learn more about how Main Street Hub can help do these things for your restaurant here.