As we kick off a new year, it’s the perfect time to look back at milestones from the past one. So far we’ve seen 131 million diners were seated per month at more than 54,000 restaurants around the globe using OpenTable software*. From Tastemaker lists to social, we connected restaurants to diners through OpenTable marketing campaigns and built over 60 new features into GuestCenter to help you manage your restaurant better than ever – from smartphone to host stand to each table of guests. Read on to learn how you can get the most out of OpenTable in 2020.
1. More digital marketing solutions to help you fill your seats and understand your ROI
With OpenTable, you can reach diners when you need them most by launching and editing your own marketing campaigns through GuestCenter. We know that with limited marketing budgets understanding the return on your spend is important, so we introduced tracking and reporting across all of your digital channels right in the reservations report. With this new marketing tracking, you can better understand how effective your Facebook, Instagram, and Google campaigns are at driving bookings.
Also, a comprehensive marketing insights report (for US, Canada, UK, Ireland, Germany) compiles performance metrics from your OpenTable campaigns, so you can make smarter marketing decisions and understand your ROI.
2. Sophisticated, yet simple tools to pack your house while running a smooth service
With new turn and flow controls, you have a flexible way to customize and pace the flow of your dining room to fit your restaurant’s needs by automating your ideal flow and maximizing your table availability.
Avoid turning people away when you don’t have to with the reservation waitlist, which lets you add guests to a list when their preferred reservation date and time aren’t available.
Help your staff game plan for each service with the pre-shift digest, which delivers a summary of important details – think large parties and guest count.
Managing your house from the back office is now a breeze with guestbook, timeline view, and shift overview, all available on GuestCenter Web.
With free POS integration, hosts can see automated table statuses (Appetizer, Entree, Dessert, and Paid) to track table progress and keep tables turning, all from the host stand.