Last month, OpenTable served up the first-ever London West End Restaurant Week, celebrating the West End’s vibrant food scene with special offers at more than 70 of the area’s top restaurants. We talked to two of the participating restaurants — Novikov Restaurant & Bar and Twist at Crawford — to hear their take on the exciting new event.
“It was a very good experience that worked really well for our restaurants,” says Andreina Lignini of Novikov, which has two concepts, one Asian and one Italian. They offered a set lunch menu starting at £21.00 in the Italian restaurant and a Dim Sum menu in the Asian restaurant, starting at £18.00.
Instead of a set menu, Twist offered a free charcuterie platter to share for every table that purchased a bottle of their Madregale Bianco Chardonnay Trebbiano (a white wine) or Tempranillo Vina Mues (a red wine). Twist’s Cristina Frattale tells us that the restaurant decided to participate because of the free marketing opportunity: “We wanted to have more visibility on OpenTable and thought this was the right occasion.”
Here are seven ways the teams made London’s first restaurant week a success — and how other restaurants can, too.