How to reach more diners

A guide to help you understand how diners discover restaurants and how you can market to them

There’s a lot that goes into people deciding on where to eat. What they’re craving, location, and occasion all play a big role, but your online presence is one of the biggest factors. We’ll share details and tips to help you maximize your online presence and encourage people to book with you.

In this guide we’ll go over:

  • How people discover restaurants
  • How reviews impact your restaurant
  • Drawing diners in during the off-season
  • Why similar restaurants don’t yield the same results
  • Impact of social media
  • Connecting with diners
  • Marketing opportunities
  • Marketing trends
  • Reaching travelers

Fill out the form to download the PDF and to receive email marketing communications from OpenTable about news, events, promotions, and monthly newsletters. The “Download” button will appear after you hit Submit.

Fill out the form to download the ebook: