What diners expect in 2021

From how often they’ll dine out to the trends they want to stay

Every quarter, OpenTable surveys diners to get a pulse on how they feel about dining out and what they’re looking for from restaurants today and in the future.

It’s been a year. A year of closures and reopenings and more closures. A year of innovation and creativity and hustling like never before.

In February 2021, OpenTable and the James Beard Foundation teamed up to ask over 21,000 diners across the U.S. and Canada about their thoughts on dining now and looking ahead to the future as part of OpenTable’s quarterly Diner Insights series.

In addition, nearly 300 restaurant industry professionals weighed in with what they’re doing to meet ever-shifting diner expectations.

Get the insights along with practical tips you can use, including—

  • Gearing up for indoor—and more outdoor—dining
  • Adopting the trends that are here to stay
  • Helping diners feel safe
  • Getting seen by more diners online

We hope these insights—as well as the daily updated data on our State of the Industry hub—give you the information you need to help your business rebuild and thrive in 2021 and beyond.

Take a look at the results from our past surveys:

Q4 2020 Diner Insights

Q3 2020 Diner Insights


Fill out the form to download the survey and to receive email marketing communications from OpenTable about news, events, promotions, and monthly newsletters.