DINER INSIGHTS
A data-driven rundown on the state of restaurant dining, straight from diners
With spring in the air, OpenTable surveyed people to find out how they’re feeling now about dining out. The results were clear: People are eager to discover new restaurants, and they’re not afraid to open their wallets to have a great meal.
Data directly from diners can help you make the most of Mother’s Day and the busy spring and summer months ahead.
In March 2022, more than 20,000 diners across the U.S. and Canada shared what they want from restaurants. Here are a few sneak peaks about Mother’s Day:
Get more insights along with practical tips you can use, including—
We hope these insights—as well as the daily updated data on our State of the Industry hub—give you the information you need to help your business thrive.
Take a look at the results from our past surveys:
Q1 2022: Guests want choice and convenience
Q4 2021: Connect with guests this holiday season
Q3 2021: Capitalize on the surge in diner demand
Q2 2021: Summer is here, dining is on
Q1 2021: What diners expect in 2021
Q4 2020: What diners expect during the holidays and into 2021
Q3 2020: How people feel about eating out again
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24/7 bookability for guests through your digital properties, OpenTable, and our 300+ affiliate partners.
Individual guest profiles with tagged diner preferences and notes.
Individual, customizable tool for restaurants to manage their presence on OpenTable, enabling diners to book and learn vital information (location, menu, photos) about your restaurant.
Gain visibility for your restaurant with digital advertising in front of our diner network of millions.
Aggregate, manage and analyze your reviews in one place across the most popular review sites and custom post-dining surveys.
Make custom surveys available to your guests and get direct feedback about their experience to take action on with your team.
Accept online orders and pay at the table as well as for takeout and delivery.
Automatically generate robust, individual guest profiles to better understand preferences and meet their needs.
Get an objective, holistic view of each server’s overall performance in terms feedback, cover, and check averages.
Get in touch and stay in touch with guests about their visit from one central place the whole team can consult.
Aggregate, manage and analyze your reviews across the most popular review sites in one place and create custom post-dining surveys.
A network cover is a cover in a reservation booked through the OpenTable website or app. Each seated guest in a party is a cover, so a party of four is four covers. With OpenTable, you get access to a network of millions and only pay for seated diners, never for no-shows or cancellations.
Offer waitlist in-house or online, and easily manage the door with wait quote suggestions and table-ready texting.
Identify and recognize guests according to their behavior and preferences, from average spend to most ordered items.
Trigger automated emails based on guest visit preferences and measure your ROI with campaign performance tracking.
Connect your POS with OpenTable so you can keep track of revenue, get order insights, and enable auto-table statusing to speed up turn times and seat more guests.
Offer, manage, and sell a full range of customized dining experiences, like tastings, classes, and special menus, all in one place.
Snag last-minute bookings and avoid double or overbooking with reservation inventory that is always up-to-date and available.
Custom tailored for your restaurant, robust inventory settings help you maximize your books and control the flow of your dining room.
Maximize seatings and streamline service with smart table assignments and server section management.