As we enter the busiest season for restaurants, we asked people how they’re dining out and looking to celebrate the holidays. They want truly memorable experiences, whether in a restaurant or from the comfort of their home.
Meeting increased demand while dealing with staffing shortages, supply issues, and regulations requires efficient operations. Tapping into diner insights helps restaurants make decisions about how to have the biggest impact, plan ahead, and make sure seats are full.
In October 2021, over 23,000 diners across the U.S. and Canada shared what they want and how they plan to celebrate the holidays.
Get the insights along with practical tips you can use, including—
- How often people are enjoying restaurants
- How they’re planning to celebrate the holiday season
- How far in advance they’re booking experiences
- What they want to do more of in 2022
We hope these insights—as well as the daily updated data on our State of the Industry hub—give you the information you need to help your business thrive and make up for lost time.
Take a look at the results from our past surveys:
Q3 2021: Capitalize on the surge in diner demand
Q2 2021: Summer is here, dining is on
Q1 2021: What diners expect in 2021
Q4 2020: What diners expect during the holidays and into 2021
Q3 2020: How people feel about eating out again