Join in for DINE ON

No matter how much the world changes, the desire to gather, connect, and dine together remains. OpenTable celebrates that spirit with DINE ON, a campaign encouraging people to go out and support restaurants. Get involved by offering your own dining experiences—from a build-your-own burger night to a guest chef series—to get discovered by diners near you.

Create an Experience

Get involved with DINE ON

  • Create an experience on OpenTable—the more creative, the better.
  • Check out this collection of experience ideas for inspiration.
  • Visit your Availability Planning to open up reservations so you can fill your seats.
  • Get discovered by diners on OpenTable in our Experiences carousels, Experience-specific emails, and more as part of DINE ON.
  • Reminder: as always, with Experiences you can earn revenue up-front, fill up during slow times, and reduce no-shows—all while giving guests another compelling reason to visit your restaurant.

Spread the word

  • Download the digital kit to get customizable social media posts and use it to promote your experience on your social profiles.
  • Tag OpenTable for a chance to be featured on our social channels and promote your experience to the entire network.
  • Send an email (or two) to your guest database with unique booking links to your experience/s.

In addition to promoting our Experiences, OpenTable will be running creative to encourage diners to celebrate every day, reminding them “you don’t need a reason to dine out, you need a restaurant”.

Our marketing campaign includes:

  • Targeted digital ads across Facebook & Instagram
  • Original video content across YouTube
  • Localized dining guides
  • Press release promoting our Dine On: 100 Neighborhood Favorites for Outdoor Dining list
  • Dedicated campaign landing page
  • National email promoting nearby experiences

FAQs:

No, but creating a special menu experience allows you to get a little more creative (think prix fixe menus and wine tastings) and by requiring prepayment, you can prepare your kitchen in advance and combat no-shows.

Yes! We’re driving diners to our Experiences landing page, where all experiences are automatically included.

Visit your Availability Planning to ensure you can accept more diners from OpenTable and share the digital kit on your social media to get the word out.

Find out more on how to set up and manage Experiences