Open Door

Open Door Program extended to 2021, offering new features and price cuts

2 min read

Open Door

Open Door Program extended to 2021, offering new features and price cuts

2 min read

*Updated September 2020: Our Open Door program in the U.S., Canada, Mexico and Latin America has been extended through March 31, 2021, so you can rebuild and reopen safely with us. Learn more below.

The restaurant industry is being hit hard by COVID-19 with millions of hospitality workers out of work. OpenTable is committed to supporting the restaurant community and we recognize the road to recovery will be long and difficult. That’s why we’re excited to announce two new initiatives to help restaurants successfully reopen their businesses.

First, an enhanced restaurant management platform

OpenTable’s software has always enabled restaurants to connect with diners to manage reservations, prepare for shifts, and maximize table availability. During the crisis, we have:

    • Created tools for restaurants to quickly adjust their books and notify diners
    • Updated our platform to showcase delivery services with partners like Caviar and UberEats
    • Launched takeout to help restaurants drive new revenue when markets and indoor dining shut down and give guests a simple way to bring your restaurant home
    • Added safety precautions to restaurant profiles so restaurants can share what they’re doing to keep diners safe, such as additional cleaning measures, sanitizing between seatings, contactless payment, social distancing via spacing tables
    • Promoted gift cards and waived gift card fees for our partner restaurants
    • Launched grocery pickup management tools for restaurants offering grocery and pantry items and stores operating under health guidelines

As we emerge from the crisis, restaurant needs will change as government restrictions and safety recommendations evolve. Locations that have never taken reservations may find themselves looking for ways to manage capacity. Others may need to adjust their floor plans to accommodate social distancing.

OpenTable makes it easy for restaurants to adapt to both situations. Also, the Venga relationship management solution we acquired last year provides a complete view of loyal guests and their feedback. Finally, our digital marketing solutions let restaurants increase their exposure and smooth demand when they need it most.

Second, big price cuts for 2020

These advanced features are now paired with discounted pricing to reduce the reopening costs of our customers and to encourage new restaurants to join OpenTable. Beginning in May, restaurants that sign up for our “Open Door” pricing program will enjoy:

    • No subscription fees through 2020
    • No cover fees through 2020
    • Plus, we’re now introducing three subscription tiers designed to fit the needs of every location: Basic, Core and Pro.

Restaurants interested in the Open Door Program can receive follow-up information and first-access to participate here.

“We’re keen to do our part to bring back the restaurants we love,” said Andrea Johnston, COO of OpenTable. “We’re also eager to welcome more locations to OpenTable’s nearly 50,000-strong restaurant community. Finally, I strongly encourage everyone across the industry to ease financial terms where possible, including landlords, taxing authorities, and point-of-sale vendors.”

For help reopening your restaurant or to join the OpenTable platform, please visit

*Restaurants must subscribe to an annual OpenTable plan through 2021 to take advantage of this offer. Subscription and cover fees resume on April 1, 2021. Waived subscription fees includes Private Dining. Covers discount excludes promoted inventory campaigns. Pricing details may differ based on country or region.

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