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TAO Group increases covers with a cross-pollination campaign across 23 locations
How this restaurant group drove brand awareness in a scalable way
Type of restaurant
Restaurant group
Locations
23 locations
in NY, NV, CA
Year founded
201123k
Increase in covers due to
OpenTable’s cross-pollination campaign4k
Increase in new parties
as a result of the campaign23
Locations the campaign
promotedTAO Group is a globally recognized hospitality company with over 18 different concepts operating internationally. In New York City alone, TAO Group operates 23 different properties, including Avenue, Beauty & Essex, LAVO Italian Restaurant and Nightclub, Marquee Nightclub, The Stanton Social, TAO Asian Bistro Uptown, TAO Asian Bistro Downtown, and Vandal.
With many eclectic concepts and varying offerings, TAO Group was looking for a way to cross-promote their brands to drive revenue. Justin Levy, Senior Director of Digital Marketing, realized his team was missing out on an opportunity to monetize their contact database further and share how the TAO level of service is available at many more locations.
“Sometimes we did email blasts, sometimes we did newsletters that would talk about upcoming monthly events, but I knew those were not the right avenues for cross-promotional engagement,” Levy said. “People weren’t always realizing ‘Oh, LAVO is right down the street, which is another TAO property, I should check it out!’”
TAO came to OpenTable to help find a solution for the missed opportunity. OpenTable’s cross-pollination campaign is designed specifically to drive brand awareness across different concepts in a single group—offering the ideal solution for Levy and his team. The best part of all? It’s totally automated and scalable.
“We are able to set up scalable marketing campaigns, instead of worrying about designing and building 23 different campaigns. Even the automatic syncing of email contacts is incredibly time-saving for us. We just set it and forget it and watch the results, letting our operations people stay focused on providing exceptional hospitality.”
As a direct result of OpenTable’s Cross-Pollination campaign, TAO saw over 23k covers and 4k new parties.
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SolutionsWhy OpenTableAlso Included24/7 bookability for guests through your digital properties, OpenTable, and our 300+ affiliate partners.
Individual guest profiles with tagged diner preferences and notes.
Individual, customizable tool for restaurants to manage their presence on OpenTable, enabling diners to book and learn vital information (location, menu, photos) about your restaurant.
Gain visibility for your restaurant with digital advertising in front of our diner network of millions.
Aggregate, manage and analyze your reviews in one place across the most popular review sites and custom post-dining surveys.
Make custom surveys available to your guests and get direct feedback about their experience to take action on with your team.
Accept online orders and pay at the table as well as for takeout and delivery.
Automatically generate robust, individual guest profiles to better understand preferences and meet their needs.
Get an objective, holistic view of each server’s overall performance in terms feedback, cover, and check averages.
Get in touch and stay in touch with guests about their visit from one central place the whole team can consult.
Aggregate, manage and analyze your reviews across the most popular review sites in one place and create custom post-dining surveys.
A network cover is a cover in a reservation booked through the OpenTable website or app. Each seated guest in a party is a cover, so a party of four is four covers. With OpenTable, you get access to a network of millions and only pay for seated diners, never for no-shows or cancellations.
Offer waitlist in-house or online, and easily manage the door with wait quote suggestions and table-ready texting.
Identify and recognize guests according to their behavior and preferences, from average spend to most ordered items.
Trigger automated emails based on guest visit preferences and measure your ROI with campaign performance tracking.
Connect your POS with OpenTable so you can keep track of revenue, get order insights, and enable auto-table statusing to speed up turn times and seat more guests.
Offer, manage, and sell a full range of customized dining experiences, like tastings, classes, and special menus, all in one place.
Snag last-minute bookings and avoid double or overbooking with reservation inventory that is always up-to-date and available.
Custom tailored for your restaurant, robust inventory settings help you maximize your books and control the flow of your dining room.
Maximize seatings and streamline service with smart table assignments and server section management.